Bao Héo Tang

Branding · Packaging Design · Illustration

Bao Héo Tang is a brand of traditional Chinese medicine that draws inspiration from the renowned Chinese folktale, "Legend of the White Snake." This tale, which dates back to the Tang Dynasty, tells of the courageous and unconventional love between an immortal and a human. Bao Héo Tang's product line consists of three blends, each featuring a combination of three unique ingredients with varying flavors and medicinal properties. These blends are designed to represent the three main stages of the story and can be customized to meet the specific health needs of individuals.

The brand seeks to promote a holistic approach to healthcare and attract individuals who are interested in exploring TCM. Bao Héo Tang blends the traditional oriental aesthetic with a modern, youthful vision, creating a brand that honors its roots while looking towards the future. As a true representation of the tale, Bao Héo Tang embodies the enduring spirit of tradition while also embracing innovation.