Xuyuan (River) Hu is an award-winning graphic designer and illustrator based in Madison, Wisconsin. Inspired by Asian and contemporary pop culture, he transforms the everyday into playful, whimsical visual experiences through his distinctive artistic voice.
Driven by a deep interest in the interplay between past and present, River creates work that stirs memory and evokes a sense of nostalgia, inviting viewers to reconnect with familiar stories through a fresh visual lens.
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SELECTED WORK
ZooPhilly
Branding · Illustration · AR/VR
ZooPhilly is an innovative augmented reality card game that brings the historic Philadelphia Zoo to life for children. With 12 beautifully illustrated cards showcasing animals from four exhibits, ZooPhilly uses AR technology to create a dynamic and educational experience that makes trips to the Zoo more engaging and exciting. Children can easily scan the QR code on the back of the card to explore each animal's habitat, the sound of the animal, learn fun facts, and see them come to life with interactive animations. By connecting children with the natural world through technology, ZooPhilly encourages a love of nature and conservation in the next generation.
From layout to color palette, each card was crafted to enhance both physical play and digital interaction.
Each ZooPhilly animal is brought to life through expressive illustrations that highlight its unique traits and natural behaviors.
The vibrant style is designed to captivate young audiences, spark curiosity, and enhance the storytelling experience at the heart of the game.
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