Xuyuan (River) Hu is an award-winning graphic designer and illustrator based in Madison, Wisconsin. Inspired by Asian and contemporary pop culture, he transforms the everyday into playful, whimsical visual experiences through his distinctive artistic voice.
Driven by a deep interest in the interplay between past and present, River creates work that stirs memory and evokes a sense of nostalgia, inviting viewers to reconnect with familiar stories through a fresh visual lens.
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SELECTED WORK
The New CRN
Branding
“The New CRN” is a North America–based nonprofit LGBTQ+ organization serving Chinese and Chinese American communities. Its rebrand marks a new chapter, strengthening the organization’s visibility and impact.
The refreshed identity reflects CRN’s mission to create a welcoming space where Chinese LGBTQ+ individuals can express their full identities and connect with others. More than a visual update, it symbolizes unity, pride, and a shared commitment to a more inclusive future.
The CRN logo combines boldness and fluidity, using simple geometric forms to create a clear, modern mark. Flowing rainbow colors represent diversity, inclusivity, and pride, while the customized Helvetica wordmark enhances recognition with a stable, contemporary feel.
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