Xuyuan (River) Hu is an award-winning graphic designer and illustrator based in Madison, Wisconsin. Inspired by Asian and contemporary pop culture, he transforms the everyday into playful, whimsical visual experiences through his distinctive artistic voice.
Driven by a deep interest in the interplay between past and present, River creates work that stirs memory and evokes a sense of nostalgia, inviting viewers to reconnect with familiar stories through a fresh visual lens.
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SELECTED WORK
Husky Hangout
Branding
Each year, under the guidance of Professor Kelly Holohan at Tyler School of Art & Architecture, Tyler Graphic & Interactive Design MFA students collaborate on a project aimed at benefiting the local community. For several years, we have partnered with St. James School, a middle school situated in Philadelphia's West Allegheny neighborhood.
Our upcoming project involves creating a refreshed brand identity for the Husky Hangout Lounge, a space where alumni can unwind, grab a bite, and work on assignments. The Tyler Design MFA team will be responsible for designing a cohesive visual system for the area, including a new logo and supplementary design elements.
The visual identity emphasizes playfulness, warmth, and accessibility—ideal for a youth-focused space.
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